WM ROI

One of they ways you can save money, is by eliminating the middleman when buying advertisement space. Before you do it, you need to make sure you know the value of traffic to your site. How much money do you make on each surfer on average, is something you need to do a exact calculation on, to make sure you don’t pay to much for your advertisement space.

The place you decide to buy advertisement space from, will tell you a estimate on how many impressions (banner views) and what CTR (Click-through rate) they usually get. It’s your job to calculate those numbers in to your budget, and see if it creates a good ROI. If it don’t create a profit - simply don’t touch it, and move along to a different seller.

Australian advertisement space
My Australian friend from Kaos Media specialise in Automotive sites, and have a large network of Automotive sites targeting a number of different niches. Kaos Media sell advertisement space on both a local and global scale.

When buying traffic from Auto forums, you need to keep in mind that the banners will get a high about of impressions and a low CTR, because of the nature of a forum. Forum users view many pages and the banners are rarely positioned very well, because the default design wont allow it. The forum users get many banners shown each time they visit, and over a period of time they will end up getting “blinds spots”. A “blind spot” is a area where the user have learned the banners are positioned, and the eyes will subconsciously ignore that area.